Jake Wright is Work Ethic Design LLC
Whether for people, places or things—on tactile or translucent surfaces—I can help you articulate ideas into meaningful visual communications.

Since 2004, I have created design solutions for an array of clients; from outdoor equipment manufacturers to architecture firms, local proprietors to international brands, colleges to craft breweries. Regardless of subject matter, I believe the role of graphic design is to aesthetically distill ideas into meaningful visual communications that provide resonance of expectation and trust between people.
- Brand Identity
- Front End Web
- Photography
- Motion Graphics
- Custom Type
- Occasional video editing & 3D
I have worked for & collaborated with full-time practitioners of various sibling disciplines, to include: videographers, photographers, animators, full-stack developers, copywriters, account managers and creative directors. I can speak the language as an operator and ally. I am equally comfortable flying solo.
less aboutMethod Design
an NYC architectural firm
architecture
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website
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symbol
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identity / vertical
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identity / horizontal
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business card
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business card-white foil
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viewbook cover-diecut
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viewbook interior
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grid paper
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custom mug
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2° sector symbols + custom video texture
Sterling
an outdoor/recreational/safety rope manufacturer
outdoor, consumer. Athlete photos: Jeremy Harris
cb20
an Upstate NY IT company
tech
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logo (custom type)
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office wall wrap (installed by AJ Signs)
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symbol / meaning
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style guide excerpt
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image treatment
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URL / large device
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URL / small device
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case study
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2° sector symbols + custom video texture
Bright Ideas Brewing
a Berkshire County, MA craft/micro-brewery; Winner Print Regional (East), 2017
beverage, consumer


Web
I design and build informational sites in Joomla! with YTP and UIKIT.
In partnership with full-stack developer Solasus, I designed this Magento ecomm site:
*also created logo and brand identity
Albany Distilling Company
an Upstate New York craft distillery
beverage, consumer