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Jake Wright is Work Ethic Design LLC

Whether for people, places or things—on tactile or translucent surfaces—I can help you articulate ideas into meaningful visual communications.

Boyd Biomedical

a biomedical design/manufacturing company
tech, manufacturing
  • Jake Wright Boyd Biomedical
    logo (custom type)
  • Jake Wright Boyd Biomedical
    exterior signage
  • Jake Wright Boyd Biomedical
    interior signage

Method Design

an NYC architectural firm
architecture
  • jake wright method
    website
  • jake wright method
    symbol
  • jake wright method
    identity / vertical
  • jake wright method
    identity / horizontal
  • jake wright method
    business card
  • jake wright method
    business card-white foil
  • jake wright method
    viewbook cover-diecut
  • jake wright method
    viewbook interior
  • jake wright method
    grid paper
  • jake wright method
    custom mug
  • 2° sector symbols + custom video texture

Sterling

an outdoor/recreational/safety rope manufacturer
outdoor, consumer. Athlete photos: Jeremy Harris
  • jake wright sterling rope
    registered symbol
  • jake wright sterling rope
    identity / horizontal / original type
  • jake wright sterling rope

    badge

  • jake wright sterling rope
    product category icons
  • jake wright sterling rope
    brand palette
  • jake wright sterling rope
    print ad
  • jake wright sterling rope
    print ad
  • jake wright sterling rope
    print ad
  • jake wright sterling rope
    collateral brochures
  • jake wright sterling rope
    brand book interior
  • jake wright sterling rope
    A.D.-product shoot
  • jake wright sterling rope
    catalog cover
  • jake wright sterling rope
    tradeshow booth
  • jake wright sterling rope
    modular tradeshow panels

cb20

an Upstate NY IT company
tech
  • logo (custom type)
  • Jake Wright cb20
    office wall wrap (installed by AJ Signs)
  • Jake Wright cb20
    symbol / meaning
  • Jake Wright cb20
    style guide excerpt
  • Jake Wright cb20
    image treatment
  • Jake Wright cb20
    URL / large device
  • Jake Wright cb20
    URL / small device
  • Jake Wright cb20
    case study
  • 2° sector symbols + custom video texture

Bright Ideas Brewing

a Berkshire County, MA craft/micro-brewery; Winner Print Regional (East), 2017
beverage, consumer
  • jake wright bright ideas brewing
    core symbol / circular
  • jake wright bright ideas brewing
    full emblem / full colorway
  • jake wright bright ideas brewing
    circular full logo
  • jake wright bright ideas brewing
    flexible logo variants
  • jake wright bright ideas brewing
    full wordmark / original type
  • jake wright bright ideas brewing
    color palette
  • jake wright bright ideas brewing
    original type
  • jake wright bright ideas brewing
    type in practice
  • jake wright bright ideas brewing cans
    label system
  • jake wright bright ideas brewing cans
    crowler system
  • jake wright bright ideas brewing

ESX (Parlee Cycles)

a high-performance road bicycle
sport, cycling, consumer
  • wordmark
  • wordmark badge
  • on frame

Optan

a line of instrumentation-specific UVC LEDs
B2B, scientific
  • jake wright optan
    identity / original type
  • jake wright optan
    full primary colorway lock-up
  • usage illustrations
  • "digital water"
  • "real-time monitoring"
  • Jake Wright swarm sensoring
    "swarm-sensoring"
  • Jake Wright Optan

    LED Model, Art Direction & Rendering

  • Jake Wright Optan

    LED Model, Art Direction & Rendering

Klaran

a line of disinfection-specific UVC LEDs
B2B, industrial
  • jake wright klaran
    wordmark / original type
  • animation
  • Jake Wright Klaran Booklet

    Booklet Cover

  • Jake Wright Klaran Booklet
    Booklet Interior
  • Jake Wright Klaran Booklet
    Booklet Interior
  • Jake Wright Klaran Booklet
    Original Photography/Composition

Brew Birds

a Northern Virginia, family-owned cafe/market
food, consumer
  • jake wright brew birds
    core symbol
  • jake wright brew birds
    full lockup
  • jake wright brew birds animation
    grand opening animation for IG
  • jake wright brew birds
  • jake wright brew birds
  • jake wright brew birds

Gettysburg Flag Works

a national online flag retailer/manufacturer
consumer
  • core symbol
  • identity / horizontal
  • identity / vertical
  • custom "g"
uvc vs dna

Print Interlude

  • Ferrari Golf Collection Catalog
  • Ferrari Golf Collection Print Construct
    catalog assembly schematic
  • Union College Admissions Viewbook Series
  • Viewbook #1 interior
  • Sterling Brand Book 1

    Sterling Brand Book

  • Sterling Brand Book 2
    gate fold
  • Sterling Brand Book 3
    interior

Web

I design and build informational sites in Joomla! with YTP and UIKIT.

In partnership with full-stack developer Solasus, I designed this Magento ecomm site:
*also created logo and brand identity

Photo

  • iceland
  • tunnel
  • on the road
  • moth
  • wyndam 2015
  • ADCo pour
  • swings
  • trucking

PUMA Golf

an international sport/fashion brand
clothing, lifestyle, consumer
  • original 3D (provided photography)
  • original A.D./photography + post
  • jake wright puma golf
    Cover, PUMA Golf Catalog S/S ’13
  • jake wright puma golf
  • jake wright puma golf
    Cover, PUMA Golf Catalog S/S ’14
  • Stylecaddie App logo (deceased)

Albany Distilling Company

an Upstate New York craft distillery
beverage, consumer
  • jake wright albany distilling
    product identity and texture
  • jake wright albany distilling
    label design #1
  • jake wright albany distilling
    label design #2
  • jake wright albany distilling
    label design #3
  • jake wright albany distilling
    label design #4
  • jake wright albany distilling
    label design / photography
  • jake wright albany distilling
    label design / photography
  • jake wright albany distilling
    original type
  • jake wright albany distilling
    original logotype
  • jake wright albany distilling
    label design
  • jake wright albany distilling
    DIY whiskey-aging kit
  • jake wright albany distilling
    graphic for whiskey aging kit

Additional Identities

  • jake wright ekologic
    recycled cashmere fashion brand / original type
  • jake wright fellowship of speed
    HUUB Fellowship of Speed Identity
  • jake wright bkxcc
    Cross Country Ski Club Identity