Preamble
Hi, my name is Jake. This is my portfolio of record; a presentation of real client work ...read more that reflects my abilities in the field of graphic design (to include art direction, photography, web and motion).
Contained within are all the micro-flourishes of considered graphic design. I draw custom letters, take original photography and sweat the little things. But the big picture is not lost on me. It’s all in servitude of the client. Graphic design—after all—is commercial work for people, places and things. It’s their topic, their genre. Ultimately, they pay me to take their problem and make it my own (for a time). To that I am, at best, a translator of their truth. And I believe I am quite good at meeting their expectations.
This portfolio is also a testament to all the intermediate conversations, explanations, trust-building and accommodations that always occur when creating for others.
Featured Work
Additional Visuals
Little things hold everything together
About
I've been a graphic designer (in the fullest sense of the word) since 2004. From 2007–2022, I worked at id29, a full-service agency in Troy, NY, where I created everything from brand identities to websites, design systems to downstream collateral. Clients ranged from regional and national B2B, B2C, Mom-and-Pop shops and even international brands you’ve definitely heard of. id29 fell prey to COVID pressures in 2022, and has since disbanded. I continue in their spirit and approach every project with a design sensibility that quests for timelessness over temporary; research before reaction. If you, your company or concern are in need of graphic design, I’m here.
-Jake
Some of this work, but not all, was created while I was at id29.
Typical engagements:
- brand identity
- logo design/refinement
- website
- art direction
- campaigns
- special projects